Monthly Archives: September 2013

Reading Reaction – Krause and Barthes

In reading Jim Krause’s Photo Idea Index, I found myself being reminded of how much I really enjoy photography. The tag line of book is to “explore new ways to capture and create exceptional images with digital camera and software” – Krause definitely lives up to this. Throughout the book, he often makes statements about how […]

Deconstruction of a Print Ad

When it comes to advertising, there are quite a few ways to go about making your message heard. It’s not as simple as placing the name of a company with a logo – or is it? In this assignment, we were asked to deconstruct a print advertisement. Done from the point of view of a […]

Helvetica (2007) – Watch Reaction

While watching Gary Hustwit’s Helvetica, I found myself pondering the universal nature of the font itself. What really struck me about the commentary of the Helvetica’s design was the fact it appeared to be used by everyone and was on everything. One particular segment that I felt rang true throughout the whole piece was the […]

Understanding Comics – Reading Reaction

It’s a different experience to read what you would normally in a textbook to be in a comic. Understanding Comics highlighted aspects of human perception that takes place without us even thinking. Chapters two and five also made note of certain characteristics of a comics such as stylistic choices, intricacies of drawing, and the importance […]